Read the full report here: Lessons in FMCG Employer Branding
It has never been more important to build an impactful employer brand. In 2024, candidates are looking for more than a competitive salary package: they’re seeking to be part of an organisation with a strong culture, clear values, and a unique identity. Not being able to meet candidate expectations is a costly risk, which could mean losing great talent to competitors. Indeed, research from last year found that a strong employer brand can reduce recruitment costs by more than two-fifths and cut staff turnover rates by 28%. In short, a solid employer brand is not just a critical component of a good people strategy, but central to commercial performance.
With that in mind, MBS has sat down with Chairs, CEOs and HR leaders from Europe’s biggest consumer goods groups, to build our latest white paper: Lessons in FMCG Employer Branding.
Read the full white paper here.